The iPad is drawing new consumers to the Apple brand with more than one-in-four iPad owners saying the device is their first Apple product. According to The NPD Group’s recent Apple Ecosystem Study, 33 percent of U.S. homes, (37 million households) now own Apple products., and while a majority (69 percent) of these consumers own iPods, iPad ownership is growing. “iPad sales are growing much […]
Category: Market
Historical coverage of the PC and Apple tech market by Charles W. Moore. 2004-2017.