The iPad is drawing new consumers to the Apple brand, with more than one-in-four iPad owners saying the device is their first Apple product according to market research firm The NPD Group’s recent Apple Ecosystem Study. NPD found that 33 percent of U.S. homes, (37 million households) own Apple products, and while a majority (69 percent) of these consumers own iPods, iPad ownership is in […]
Category: Market
Historical coverage of the PC and Apple tech market by Charles W. Moore. 2004-2017.