Nearly 60 percent of Apple product owners said they are somewhat or much more likely to make another Apple purchase following their tech support experience, according to market research firm The NPD Group’s Tech Services Study. The positive tech service also helped change consumer perception of Apple. Thirty-one percent said they had a much more positive view of Apple after their service. That service left […]
Category: Market
Historical coverage of the PC and Apple tech market by Charles W. Moore. 2004-2017.