Interbrand’s Best Global Brands 2012 rankings slot Apple in second spot, between top dog Coca Cola Inc. and third-place IBM. Interbrand notes that few companies have captured our imagination, inspired such devotion, and revolutionized the way we live quite like Apple, and observes that while we may assume its the products that define Apple, its really a certain kind of thinking, a certain set of […]
Category: Market
Historical coverage of the PC and Apple tech market by Charles W. Moore. 2004-2017.