Category: Market

Historical coverage of the PC and Apple tech market by Charles W. Moore. 2004-2017.

Nearly Seventy Percent Of Western European Consumers Prefer Black Apple Mobile Products To White

UK-based market research firm Idealo reports that eleven years after the release of the original iPod classic, a recent study shows that Apple’s vintage white livery has fallen out of favor with consumers, with black now the overwhelming favorite color choice. Idealo surveyed 22 different specifications of Apple’s iPad, iPhone, iPod touch and iPod classic models, which are currently offered in either black or white […]