According to the semi-annual 2012 Mobile Marketing Analytics Report released by Mogreet, a multimedia-based mobile marketing platform, Apple iPhone users are not only the most engaged mobile audience, but are significantly over-indexed in their participation in text messaging campaigns compared to the total U.S. market. Mogreet found that 50 percent of consumers opting into text messaging programs are using iPhones despite Apples 34 percent share […]
Category: Market
Historical coverage of the PC and Apple tech market by Charles W. Moore. 2004-2017.