Category: Market

Historical coverage of the PC and Apple tech market by Charles W. Moore. 2004-2017.

Piper Jaffray 25th Semi-Annual “Taking Stock with Teens” Market Survey – 60% Of Teens Biased Toward Apple vs 21% Android

Piper Jaffray has completed its 25th semi-annual “Taking Stock With Teens” market research project, which points to a seasonal pause in discretionary spending contrasted by strong intent to spend across multiple categories and household income levels. “Our spring 2013 survey results suggest teens have a heightened sense of awareness surrounding seasonal spending fluctuations and broader macroeconomic sensitivities,” says Steph Wissink, co-director of research and senior […]