The top ranked ‘”intimate” brands continued to outperform the S&P and Fortune 500 indices in revenue and profit over the past 10 years, according to MBLM’s Brand Intimacy 2017 Report, the largest study of brands based on emotions. Brand intimacy is defined as a new paradigm that leverages and strengthens the emotional bonds between a person and a commercial brand. If top S&P and Fortune […]
Category: Market
Historical coverage of the PC and Apple tech market by Charles W. Moore. 2004-2017.