Category: Market

Historical coverage of the PC and Apple tech market by Charles W. Moore. 2004-2017.

Despite The Hype, Consumers May Not Flock To Apple Watch – Horizon Media Study

According to a recent study from Horizon Media’s Finger on the Pulse the agency’s proprietary online research community, comprised of 3,000 people reflective of the U.S. population, close to two-thirds of people 18-65 (62%) say they aren’t interested in owning the recently announced Apple Watch. Interest in the Apple Watch lags that of the company’s other recent innovation, Apple Pay. The current study finds that […]