Category: Mac Potpourri 2020

MacPrices.net writer Joe Leo’s Mac Potpourri columns published in 2020.

Did Apple Drop The Ball By Not Branding Its Cheap, Compact Smartphone Model The ‘iPhone mini’?

Did Apple Drop The Ball By Not Branding Its Cheap, Compact Smartphone Model The ‘iPhone mini’?

EDITORIAL: 10.21.20 – In the branding game, your marketing strategy can either be a hit or a miss and the latter is the case for Apple when it missed out on an opportunity to brand its “SE” series of iPhones sporting smaller displays with something more obvious due to the phones’ miniature size and minimal cost (keyword: mini). At the big iPhone announcement on October […]