Category: Editorials

Commentary on Apple and its products by MacPrices.net editor-in-chief.

Apple exploring the possibility of adding a high-end iPhone to its lineup

Apple exploring the possibility of adding a high-end iPhone to its lineup Apple iPhone 14 Pro

Mark Gurman, in this weeks’s Power On newsletter discusses a comment made by Apple Inc. CEO Tim Cook during Apple’s most recent earnings call that could be a clue to the company’s future. When asked if the mounting average price of the iPhone was sustainable, Cook expressed that the cost increase would not be an issue; in fact, it seemed that he believed consumers could […]