Category: Charles Column

Charles W. Moore columns at MacPrices.net, including The ‘Book Mystique. His articles span from 2004-2018.

Why The iPad Pro Hasn’t Revitalized Apple’s Tablet Sales – The ‘Book Mystique

While they enjoyed respectively brief sales spikes with the release of the 12.9-inch iPad Pro last fall and a 9.7-inch iPad Pro variant this year, the much-hyped Pro models have failed to reignite iPad sales sustainably, with the Q2/2016 marking the tenth consecutive calendar quarter of declining iPad sales. Last week the global market research firm TrendForce reported that while Apple remained the top-selling tablet […]