Category: Charles Column

Charles W. Moore columns at MacPrices.net, including The ‘Book Mystique. His articles span from 2004-2018.

Apple’s New iPad Ads Don’t Address Pro Users’ Real Needs – The ‘Book Mystique

Apple launched a new tranche of iPad Pro TV ads last week addressing actual queries and challenges from the Twitterverse, albeit using actors for the visuals. That’s great. As an iPad fan and heavy user, I’m delighted to see some love being lavished on Apple’s slate, alongside the much more elaborate TV advertising promotion of the iPhone and Apple Watch. However, while Apple is marketing […]