Joe Leo, who writes the "Mac Potpourri" column on MacPrices, joined the team in 2018 and has been (since 2006) primarily covering all things Apple, as well as other news related to the world of personal technology and consumer electronics. Prior to joining the team, he had a short stint (from 2018 to 2019) concurrently writing the "Leo And Mac" column on Low End Mac. Today, in addition to his role as a writer for this site, Leo also serves as a contributor to iPhone Life, where he periodically submits articles for publication in the magazine and its website (www.iphonelife.com). Most recent posts by this author:
EDITORIAL: 10.21.20 – In the branding game, your marketing strategy can either be a hit or a miss and the latter is the case for Apple when it missed out on an opportunity to brand its “SE” series of iPhones sporting smaller displays with something more obvious due to the phones’ miniature size and minimal cost (keyword: mini). At the big iPhone announcement on October […]
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