Joe Leo

Joe Leo, who writes the "Mac Potpourri" column on MacPrices, joined the team in 2018 and has been (since 2006) primarily covering all things Apple, as well as other news related to the world of personal technology and consumer electronics. Prior to joining the team, he had a short stint (from 2018 to 2019) concurrently writing the "Leo And Mac" column on Low End Mac. Today, in addition to his role as a writer for this site, Leo also serves as a contributor to iPhone Life, where he periodically submits articles for publication in the magazine and its website (www.iphonelife.com). Most recent posts by this author:

Is It Time For Apple To Streamline Its Product Branding Strategy With The iPhone?

Is It Time For Apple To Streamline Its Product Branding Strategy With The iPhone?

COMMENTARY: 08.26.19- Apple over the years has made efforts to streamline its product branding, keeping its naming conventions somewhat structured across the board with some notable monikers as “mini” or “Pro” but once in awhile, especially with its strategy for the iPhone, it has strayed away from the established pattern (e.g. The 2018 lineup) and with the Cupertino, California-based company reportedly releasing, again, three smartphone […]