Joe Leo

Joe Leo, who writes the "Mac Potpourri" column on MacPrices, joined the team in 2018 and has been (since 2006) primarily covering all things Apple, as well as other news related to the world of personal technology and consumer electronics. Prior to joining the team, he had a short stint (from 2018 to 2019) concurrently writing the "Leo And Mac" column on Low End Mac. Today, in addition to his role as a writer for this site, Leo also serves as a contributor to iPhone Life, where he periodically submits articles for publication in the magazine and its website (www.iphonelife.com). Most recent posts by this author:

Switch To ARM-Based Processors Right Time For Apple To Rebrand Its iMac As The ‘Mac’

Switch To ARM-Based Processors Right Time For Apple To Rebrand Its iMac As The ‘Mac’

EDITORIAL: 06.22.20 – With Apple expected to announce a move to its own chips at the company’s annual Worldwide Developers Conference (WWDC) this year, the switch from Intel to ARM-based processors is the right time to change, finally, the name of its all-in-one desktop computer from iMac to: the “Mac.” Close to a decade and a half ago back in 2006 — when Apple made […]