Apple TV
The latest Apple TV prices & sales from Apple retailers, plus all the information you need to make an informed purchase
Apple TV Prices
Links below take you to retailer’s product page. MacPrices is a verified Apple affiliate.
| TV Models → | 64GB WiFi MSRP $129 | WiFi+Ethernet MSRP $149 |
|---|---|---|
 | $129 | $139 |
 sale prices rare | $124.50 | $159 |
 | $124 | $139 |
 | $129 | $149 |
Refurbished BEST BUY | $109 | $129 |
 Free 1-2 day ship | $124.95 | $144.95 |
 Free ship or pickup | $129.99 | $149.99 |
 Free 1-2 day ship | $129.99 | $149.99 |
 | $124 | $139 |
 | $141.19 | $163.09 |
 | $129.99 | $149.99 |
 | $129.99 | $149.97 |
 Free ship or pickup | $129 | $149 |
Notes:
MacPrices is a proud affiliate partner with Apple retailers
All resellers: Free shipping, sales tax not included
Apple Education: All faculty, students, & staff
Select price for product details or to purchase
Canada? Visit the Apple Store Canada
Recent Apple accessories Sales
- Deal Alert! Magic Keyboard for 10th-generation iPad on sale for $109, save $139! [U] 9/8/2024
- Magic Keyboard (White) for 10th-generation iPad on sale for $199, save $50 8/12/2024
- Full size 2nd-generation HomePods available at Apple for $249, $50 off MSRP 8/11/2024
- Check out all of Amazon’s Prime Day deals on our award-winning Apple Price Trackers 7/17/2024
- Apple is offering a $50 discount on 2nd-generation, full-size HomePods, Certified Refurbished 6/27/2024
Why choose a 4K Apple TV over Roku, Amazon Fire, and Google TV?
The 4K Apple TV stands out as a premium streaming device, offering several detailed advantages over more affordable options like the Roku Stick, Amazon Fire Stick, and Google TV Stick. First and foremost, the Apple TV 4K is equipped with a powerful A15 Bionic chip, providing faster performance and smoother handling of intensive apps, games, and 4K HDR content. This ensures quicker loading times and less buffering, a step above the typically slower performance of its competitors, which run on less powerful processors.
In terms of video and audio quality, the Apple TV 4K supports 4K HDR, Dolby Vision, and Dolby Atmos, delivering an exceptionally high-quality visual and audio experience. It also features advanced color calibration, which can be optimized using an iPhone, ensuring the best possible picture quality. While the Roku, Fire Stick, and Google TV devices also support 4K HDR and Dolby Atmos, they often fall short in terms of the consistency and vibrancy of their output, with Apple’s focus on quality offering a more refined experience.
The Apple TV 4K excels in ecosystem integration, seamlessly working with other Apple devices and services. It supports AirPlay for easy content streaming from iPhones, iPads, or Macs and acts as a hub for HomeKit smart home devices. Siri integration on the Apple TV is also more robust compared to the voice assistants on other platforms. In contrast, while Roku, Fire Stick, and Google TV integrate well with their respective ecosystems, they lack the deep integration that Apple’s ecosystem offers, particularly in areas like AirPlay functionality and HomeKit support.
The user interface of the Apple TV 4K is another strong point, characterized by its smooth, intuitive, and ad-free experience. Apple’s focus on a clean layout and easy navigation is evident, with the Apple TV app aggregating content from various streaming services for convenience. On the other hand, the interfaces of Roku, Fire Stick, and Google TV, though user-friendly, often include ads or promotional content, detracting from the overall experience and lacking the polish of Apple’s offering.
For gaming and apps, the Apple TV 4K provides access to Apple Arcade, a subscription service with a wide selection of games exclusive to Apple devices. The App Store on Apple TV also offers a broader range of high-quality apps, including some exclusives. While the other devices support gaming, they generally offer a less extensive and lower-quality selection of games and apps.
In terms of build quality, the Apple TV 4K is known for its premium construction and sleek design. The remote is well-built, with a touchpad and Siri integration, offering a user-friendly experience. In comparison, the Roku, Fire Stick, and Google TV devices are typically made of plastic and are designed to be hidden behind the TV, making them less substantial and durable.
Privacy and security are areas where the Apple TV 4K also shines, with Apple’s strong focus on data protection and privacy. Unlike other streaming devices, the Apple TV does not track viewing habits for advertising purposes. While the Roku, Fire Stick, and Google TV devices offer privacy controls, they often collect data to serve targeted ads, making their approach less stringent than Apple’s.
The longevity and software support of the Apple TV 4K are additional advantages, with Apple providing long-term updates that keep the device current with the latest features and security patches. This longevity contrasts with the other devices, which may receive updates less frequently and for a shorter duration, potentially limiting functionality over time.
Finally, Apple offers robust customer support, including in-store assistance, online support, and extended warranty options through AppleCare, which is a significant advantage for those who prioritize customer service. While Roku, Fire Stick, and Google TV offer customer support, it may not be as comprehensive or accessible as Apple’s.
Overall, while the 4K Apple TV comes with a higher price tag, its premium performance, integration within the Apple ecosystem, superior user experience, and long-term value make it a compelling choice for those looking for a top-tier streaming device. Conversely, Roku, Fire Stick, and Google TV provide good value at a lower cost, but they may lack the premium features and comprehensive experience that the Apple TV 4K delivers.