About Us

Many price comparison websites use robots to gather pricing information from various vendors. This often leads to inaccurate or outdated prices, or prices for left-over, refurbished, and open-box machines. In addition, you rarely get information on free bundles, rebates, or discounts. As opposed to these sites, we use a real person to update our prices each morning. We visit the reseller’s website to see the prices and bundles with our own eyes, and if that fails, we pick up the telephone and give them a call. In fact, we visit over 150 pages each morning to verify stock and prices. As a result, we feel that MacPrices gives you the most accurate Mac and Apple prices on the web. Prices are typically updated shortly after a reseller changes their prices. If you notice that one of our prices in inaccuate, please email us right away.

Check out MacPrices in the press.

Our company was founded in 1996 to give readers the information they need to make an informed buying decision, from product reviews and specifications to current prices and deals. We serve 15,000 to 40,000 pages per day from our sites. Our price trackers will give you an accurate price on a new Macintosh from many Apple Authorized Resellers. Our site founder is a registered Apple Developer Connection Member.
Please note that we get a small commission from the sale of some of the products on our site. However, this does not affect the listing and display of the products on our site in any way. We remain fully objective in our listings.

Our People:

Mac Prices is comprised of a team of business professionals, developers, and writers.

bulletSteve H., Publisher, Webmaster, & Editor-in-Chief

bulletJoe Leo, Writer

Steve is Founder and Editor in Chief of MacPrices, and he is also a registered Apple Developer Connection Member. He has been publishing MacPrices since 1998.

Joe Leo is a freelance tech journalist who joined MacPrices in 2018. A former elementary school educator who taught technology and journalism for close two two decades, he began his professional writing career with PowerBook Central (this website’s sister site, since merged) more than a decade ago and shortly thereafter became a correspondent for Bay Area News Group. Today, in addition to his column here on MacPrices, he writes for the website Low End Mac and iPhone Life magazine.

Previous columnists:

bulletCharles W. Moore, Columnist. Charles was one of the most respected and prolific freelance writers in the Macintosh industry. He wrote for numerous Mac-related websites from the mid-1990s until his death in 2018. In non-Mac journalism, he had four syndicated newspaper columns in Canada and had written for several boating magazines.

Note: Apple Computer, Inc. in no way endorses MacPrices. Apple, the Apple logo, Macintosh, Mac OS, iMac, iBook, Power Mac, iPod, Xserve, MacBook, and PowerBook are registered trademarks of Apple Computer, Inc.

Traffic statistics:

November 2018:
2,525,000 pages served

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September, 2021 – MacPrices completes a full redesign. We’re now 100% dynamically mobile and fully secure.

September, 2018 – MacPrices welcomes back Joe Leo as their lead Apple news commentator.

January, 2011 – MacPrices signs Charles Moore, leading Mac technology columnist.

May, 2006 -Domain name changes. MacPrices.com becomes MacPrices.net.

May, 2006 – MacPrices website recognized by Apple as one of their top five sales affiliates worldwide.

June, 2004 – MacPrices featured in Robert Standefer’s new book Macintosh Switcher’s Guide

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