Apple Move Away from White Label Event Apps Creates ‘Winner Take All’ Opportunity; DoubleDutch Prepared to Win

DoubleDutch, Inc., a global provider of Live Engagement Marketing (LEM) solutions, has made a statement in the light of a game-changing announcement from Apple at this year’s WWDC conference. DoubleDutch is in agreement with, and excited for, a new regulation and distribution change which will force the event app industry to modernize how it delivers software, rolling up many published mobile apps into one single vendor branded mobile app.

Says DoubleDutch CEO Lawrence Coburn, “We knew that the right model looked more like Slack or Gmail – a single, secure app that contained all customer networks, safely partitioned between groups and teams, yet still deeply customized for each account.”

Apple’s change in policy has given a nudge to an industry that will ultimately be beneficial for attendees, event owners, and event tech vendors. In Coburn’s blog post, posted Thursday July 20th at 10am, he goes on to mention: “The benefits of this architecture are many: simpler app discovery leading to higher adoption / engagement, the ability to deliver cross event functionality, the opportunity to efficiently roll out feature updates (or security patches), and the chance to deliver year round value, just to name a few.”

While this transition represents a big change for the event app industry, personalized experiences for each event is not going away. It will be up to vendors like DoubleDutch to enable these deeply branded experiences beyond the app icon, and to deliver the transformational features and functionality enabled by Universal Event Apps.

As Coburn writes in his blog post: “Modern marketing ..is about delivering mass personalization by listening to behavioral signals and responding appropriately. A concept known as Live Engagement Marketing […] and the principles of LEM will only be strengthened by the higher adoption and longer engagement of a Universal App world.”

For more information, visit:
http://doubledutch.mev

Source: DoubleDutch