Lenovo Overtakes Apple To Lead PC Market With A 15% Share In Q2 2015
Market research firm Canalys reports that Lenovo took the top spot from Apple in the PC market (Canalys, unlike some other market metrics analysis companies includes desktops, notebooks and tablets under the PC blanket) in Q2 2015 — another measure of the iPad’s sales decline. Apple had held the lead since Q3 2014.
Lenovo shipped just under 16.0 million PCs, some 240,000 more units than Apple, giving it a 15 percent market share. Meanwhile, the worldwide PC market pulled back 12 percent year-over-year to 109.2 million units, with double-digit percentage declines affecting desktop, notebook and tablet shipments.
Apple, HP and Dell followed Lenovo, with marginal increases in their shares of the declining market. Samsung completed the top five, but experienced a slight dip in share as a result of slowing tablet sales and scaling back of its participation in the notebook market.
“Apple and Lenovo lead the market in their home countries of the US and China respectively, but Apple is heavily reliant on worldwide iPad shipments, which totaled 10.9 million units this quarter,” says Tim Coulling, Canalys Senior Analyst. “iPads represented 70 percent of Apple’s total PC shipments in Q2, and these shipments have been falling year on year since peaking in Q4 2013. Apple remains exposed to the fortunes of the worldwide tablet market, which has experienced annual declines for three consecutive quarters. Lenovo controls almost 30 percent of the Chinese PC market and is steadily building its share in the US. With a more diverse product portfolio, Lenovo is in a stronger position than Apple to cement its lead in the market. But it is not without its own challenges, and has recently had to take steps to clear a significant build-up of PC inventory in EMEA.”
PCs including tablets, Worldwide, units (millions) by vendor, Q2 2014 and Q2 2015
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Source: Canalys