NASCAR Leverages SessionM’s Mobile Loyalty Platform to Recognize and Reward Fans – Free NASCAR MOBILE App

SessionM, a next generation consumer loyalty and engagement platform, has announced a new partnership with NASCAR Digital Media, to power a fan loyalty and rewards experience for the NASCAR MOBILE app. The program has officially launched in time for the 2015 Daytona 500 on Sunday, February 22nd.

“SessionM’s loyalty platform will fulfill those objectives while introducing a whole new way to give back to our fans; they are the heart of what we do and we’re excited to recognize and reward their efforts.”

As mobile app usage continues to explode, millions of domestic and international fans turn to the NASCAR MOBILE app for premium content and up-to-the-minute news and information. Through SessionM’s loyalty platform, NASCAR can now build closer relationships with fans while rewarding them for their loyalty and mobile engagement.

NASCAR MOBILE app users will collect rewards for visiting the app and engaging with rich content and features. Fans will be able to redeem rewards for NASCAR gear, gift cards at participating retailers, and NASCAR contest entries at SessionM’s mPOINTS rewards store. Fans will also be able to donate their rewards points to The NASCAR Foundation, an organization dedicated to improving the lives of children, among other charities.

“We are constantly seeking ways to satisfy our fans’ appetite for premium content while enhancing the user experience and increasing engagement on the NASCAR MOBILE app,” says Colin Smith, Vice President of NASCAR Digital Media. “SessionM’s loyalty platform will fulfill those objectives while introducing a whole new way to give back to our fans; they are the heart of what we do and we’re excited to recognize and reward their efforts.”

“NASCAR is known for their engaged fanbase and we are honored to provide them with our in-app mobile loyalty solution,” says SessionM co-founder and CEO Lars Albright. “We are seeing more forward-thinking brands make similar moves as mobile-first loyalty becomes a higher priority within the overall marketing mix.”

The NASCAR MOBILE app is free-to-download and now features rewards on both iOS and Android. It provides news and video content, schedules, results, standings, driver details, track overviews, live leaderboard and frequent notifications for all three of NASCAR’s national series — NASCAR Sprint Cup Series, NASCAR XFINITY Series and NASCAR Camping World Truck Series. Premium subscribers and Sprint customers receive live premium features such as live advanced leaderboards, driver positions, driver telemetry, live in-car radio, live race radio and alternate camera angles.

System Requirements:
NASCAR MOBILE iOS app suopports iPad, iPad Mini, iPhone and iPod Touch.

Requires iOS 7 or later.

For more information, visit:
https://itunes.apple.com/us/app/nascar-mobile-13/id552764013?mt=8

NASCAR MOBILE for Android is completely redesigned for and compatible with most Android Smartphones and Tablets.

Requires Android 4.x or later.

Download at:
https://play.google.com/store/apps/

For more information on SessionM, visit:
http://www.sessionm.com

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR XFINITY Series, and NASCAR Camping World Truck Series), four regional series, one local grassroots series and three international series. The International Motor Sports Association (IMSA) governs the TUDOR United SportsCar Championship, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe.

For more information visit:
http://www.NASCAR.com

Follow NASCAR at http://www.Facebook.com/NASCAR and Twitter: @NASCAR

Sources:
NASCAR
SessionM
Apple App Store