Global Notebook Shipments Decline Sequentially 4.5% Overall in 3Q/12, While Apple Laptop Sales Skyrocket 30%

Digitimes Research senior analyst Joanne Chien reports that while the global notebook market as a whole suffered poor shipment performance in 2012’s third quarter – with 4.5% drop in sales sequentially and 11.6% drop year-over-year in the third quarter of 2012, Apple roared through the the quarter with a sequential growth of nearly 30%, with its new and updated MacBook announced in June receiving critical acclaim and good feedback from the market, and the company able to maintain a stable orders each month in the quarter.

Ms. Chien attributes the downturn on the PC laptop side to inventory adjustments in retail channels and consumers’ wait-and-see attitude to PC purchasing due to Windows 8’s upcoming launch, noting that Acer, Asustek Computer and Toshiba suffered the most severe shrinkage at 15-25%, with Asustek’s previous ranking as the fourth-largest vendor worldwide falling to fifth.

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