The Decline And Fall of Tablet PC Prices: If It’s Not An iPad, It’d Better Be Cheap

Idealo has been active in e-Commerce for over 11 years. In the process they’ve collected a wealth of experience, which they aim to share in their blog which will feature interesting statistics on the latest trends from Idealo’s own database, as well as in-depth research on technology topics.

Idealo’s Travis blogs that the average price of Tablet PCs on Idealo has decreased considerably over the past year, with the decline in price of all non-iPad tablets having been 4 times greater than that of Apple’s iPads. These latest findings by price comparison Idealo show that rival tablet manufacturers are battling Apple with their best selling attribute: low prices.

Idealo dissected price data over the past 13 months to see how the extreme competition has affected tablet PC prices in the online European market, finding that between quarter two of 2011 and quarter two of 2012, the average price of non-Apple tablet PCs declined 13.61%, while the average price for iPads decreased only 3.42%. Non-Apple tablet PCs decreasing at a rate 4 times more than Apple tablet PCs validates a June 2012 comment from IMS Market Analyst, Gerry Xu, who stated:

“There are few innovations from vendors to differentiate their tablets; low price seems to be the major factor to attract consumers to buy tablets other than iPads.”

Gerry Xu is also cited predicting that the release of the new iPad together with the price reduction of the iPad 2 would mean greater pressure on Apple’s rivals, forcing them to reduce their prices to make their products competitive.

For the full report visit here:
http://blog.idealo.co.uk/the-decline-of-tablet-pc-prices-1825.html