Yahoo! Introduces Axis Search Browser For Mobile Devices And Desktops

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Yahoo! has announced the availability of Yahoo! Axis, a new Web browser tool that it claims will re-imagine how people search and browse on the web, Axis offering a faster, smarter search with instant answers and visual search previews – the only search experience that allows you to enter your search, see and interact with visual results, all without ever leaving the page you’re on. Axis seamlessly integrates with your favorite desktop browser and automatically connects your online experiences across multiple devices and is available now for download across iOS devices and as a desktop plug-in for HTML5-enabled browsers.

“Our search strategy is predicated on two core beliefs; 1) that people want answers, not links; and 2) that consumer-facing search is ripe for innovative disruption,” says Shashi Seth, senior vice president, Connections, Yahoo! Inc. “With Axis, we have re-defined and re-architected the search and browse experience from the ground up.”

Visually rich, Axis provides what it touted as an easy and efficient cross-device experience with:

• Smarter, Faster Search with Rich Design:
Axis gives users instant answers and visual previews so they can continuously discover and explore content without interruption. Axis’ sleek design keeps people moving forward rather than constantly returning to a page of endless blue links. Once on a search results site, Axis also lets people simply swipe or click to the next result.

• Connected Experience:
Axis allows users to move seamlessly across devices. Upon downloading Axis, they can start a search on their computer, flip through the results while out on their iPhone, and finish the search at home on their iPad. Content can be easily shared by email, Pinterest and Twitter.

• Personalized Home Page:
After signing in with Yahoo!, Google or Facebook credentials, Axis centralizes online lives with a customizable Home Page that provides direct access to their favorite sites, saved articles and bookmarks across all devices where Axis has been downloaded.

• Standalone Mobile Browser, Desktop Plug-In:
On iPhone, iPad, iPod touch, Axis serves as a standalone mobile browser app. On the desktop, Axis is a browser plug-in that works with Firefox 7+, Safari v5+, Internet Explorer 9 and all versions of Chrome.

• Innovative Technology Backbone:
Axis is built upon the Yahoo! Cocktails mobile development platform, which is designed for creating personalized products that are built for connected devices first. Comprised of Mojito, an open source JavaScript MVC framework and Manhattan, a cloud-based hosted environment, Cocktails is a blend of open, standard web technologies including HTML5, CSS3, JavaScript and Node.JS.

To learn more about Yahoo! Axis and download the desktop plug-in, visit the Axis microsite:
http://axis.yahoo.com/
and the company blog, Yodel Anecdotal:
http://yodel.yahoo.com

The new Yahoo! Axis iOS App is available for free from the App Store on iPhone, iPad and iPod touch or at:
http://www.iTunes.com/appstore/

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