iPad Accounts for 94.64% of all Tablet Web Traffic – Chitika Insights

Chitika Insights says:

What do you think of when you hear the word tablet? For most it would be Apple or more specifically the iPad. When the iPad was released in 2010 it quickly gained popularity amongst the masses. Since then the market share held by Apple’s iPad has been increasing steadily.

While it is a widely known fact that the iPad (one, two, or new) is immensely popular, we here at Chitika Insights wondered how we could quantify just how popular these tablets are by digging into our network data….

In conducting this analysis, we queried our vast ad network for impressions stemming from a tablet of any sort. From there we sorted our data into categories of the various tablet devices. As we had hypothesized, the iPad was overwhelmingly dominant versus the competition.

Based off of impressions across our network, the iPad accounted for 94.64% of all tablet based traffic. This is impressive in and of itself but to put this number into perspective, the next closest competitor, the Samsung Galaxy tablet, boasts a lack luster market share of 1.22%. …. Going forward the competition is going to be hard pressed to find a way to overthrow the seemingly omnipotent Apple….

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