Demand for New iPad Shakes Up Corporate Market
A recent ChangeWave Research survey of 1,604 business IT buyers shows the new iPad is already having a powerful impact on the corporate tablet market.
Going forward, better than one-in-five companies (22%) say they’ll be purchasing tablets for their employees during 2nd Quarter 2012, and the percentage reporting they’ll buy Apple iPads has jumped to the highest level of corporate iPad demand ever seen in a ChangeWave survey.
A total of 84% of companies planning to buy tablets next quarter now say they’ll purchase iPads a 7-pt leap since the previous survey.
The impending release of the new, third-generation iPad is also having an impact on business purchases of tablets made by other manufacturers. The ChangeWave survey shows an across-the-board decline in next quarter buying of tablets from other manufacturers.
Among the competitors, Samsung (8%) is down 2-pts and continues to remain a distant second in planned tablet buying.
Other tablet manufacturers showing a decline in corporate tablet share since the previous survey include H-P (4%; down 1-pt), Asus (3%; down 1-pt), Dell (3%; down 2-pts), and RIM/Blackberry (3%; down 2-pts).
Corporate Tablets and Wireless Providers
ChangeWave also asked respondents from companies planning to buy tablets next quarter which wireless service if any their company will be using.
AT&T (30%; up 1-pt) and Verizon (29%; up 1-pt) are in a near dead heat as the top choice for wireless service among companies buying tablets, while Sprint (4%; unchanged) remains a distant third.
The complete ChangeWave report is available here as part of a quarterly subscription series available for purchase:
http://bit.ly/zALQfq
For more information, visit:
http://www.changewaveresearch.com
Source:
http://bit.ly/wybrbe
Who Should Buy The New iPad (And Who Shouldn’t)
CNET’s Donald Bell has posted a commendably sensible, dispassionate analysis of whether it makes sense or not to upgrade to Apple’s third-generation iPad, noting that the new tablet is beautiful, but might not be the perfect fit for everyone.
You can check it out at:
http://cnet.co/Ax8NRB