Twelve South Redesigns BookArc For Today’s Smaller MacBook Form Factors
Twelve South has announced a redesigned version of their very first product, BookArc for MacBook. Tailored specifically for the newest generation of MacBooks, BookArc holds the new, smaller Apple laptops vertically, freeing up valuable workspace. Dock your MacBook in BookArc, connect a large external display, keyboard and mouse, and create a more comfortable desktop setup. BookArc for MacBook is compatible with all MacBook models including the new 12-inch MacBook with Retina display. Like the original in 2009, BookArc is still $49.99 and is available now at http://twelvesouth.com
Inspired by the latest generation of MacBooks, the new BookArc is made from bead-blasted aluminum. A highly-polished chamfered edge and a refined shape creates a tasteful desktop sculpture worthy of the MacBook. Three interchangeable silicone inserts adapt the device to softly cradle all current MacBooks from the 11-inch Air to the 15-inch Pro with Retina Display – and now the 12-inch MacBook as well. BookArc’s new design includes a handy, integrated cable-catch feature to keep your power and connections from falling to the ground when you disconnect your MacBook.
“The original BookArc, released almost 7 years ago, supported a different era of MacBooks when 17-inches and 7 pounds was still considered small” says Andrew Green, co-founder and creative director of Twelve South. “The new BookArc is refreshed and ready for the next 7 years of MacBooks,. Given all the great new Apple mobile devices — for me and many others, my MacBook and BookArc are still what’s on my desk when I’m ready to work.”
Utilizing a little-known MacBook feature called closed-clamshell mode, BookArc inspires MacBook users to enjoy the best of both worlds: a laptop on the go, and a desktop at home. Connect and enjoy a bright 27-inch monitor for photo editing. Attach an extended keyboard with a numeric keypad keypad. Reclaim vital desktop space with your MacBook stored upright in BookArc. Even dual-screen users may find refreshing focus by closing their MacBook and parking it in a BookArc, Green suggests.
Founded in 2009 by former fashion and consumer electronics executives, the Twelve South product lineup includes BookArc and BookBook, two products that redefined their categories in the Apple accessory space. More information is available at:
http://twelvesouth.com
Source: Twelve South