Octo Telematics Launches New Driving App To Reward Good Drivers with Cheaper Insurance

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Global telematics specialist Octo Telematics has launched a free smartphone driving app called Octo U that rewards good drivers with cheaper auto insurance. The app uses telematics technology to monitor and score driver or rider behaviour and provides users with the option of a personalised insurance quote based on their scores.

Telematics can play an important role in alerting road users to their own risky and potentially dangerous behaviours such as speeding and harsh braking, using GPS technology to gather journey information and ranking each trip based on driving behaviour such as speeding, harsh braking and acceleration. The app also takes into account elements such as weather, road conditions, time of day, type of road, distance, length of journey, cornering, and traffic conditions. Whatever their score, the app sends drivers tips on how to improve.

Drivers with good scores are rewarded with the option of an insurance quote from a panel of insurers, which they can choose to accept at their discretion (Insurance option currently available in UK only).

Benefits of Octo U:

  • Auto stop and start function requires no driver interaction and makes it easy to record trips
  • Accurate insights into driving behaviour
  • Practical hints and tips on how to improve
  • Discounted insurance premiums for good drivers and riders
  • Benefits of telematics in a smartphone format

    Fabio Sbianchi, CEO, Octo Telematics says: “We are putting control back into the hands of drivers. We hope that by better understanding what makes a good driver and with the incentive of a cheaper insurance quote, app users will be safer on the roads.”

    The app launch was launched at last weekend’s Octo British MotoGP at Silverstone, where Octo was the events title sponsor. It was also supported by Brake, a road safety charity which campaigns for better driving.

    Dr Tom Fisher, senior research and communications officer, Brake, comments: “Changing driver behaviour is crucial in reducing collisions and helping all road users to make safer choices at the wheel. In-vehicle technology is an invaluable tool in informing and improving driver behaviour.”

    Octo U is available as a free download for iPhones and Android devices and will be available worldwide. In the future, Octo also plans to add non-insurance based products and services that are focused around reducing the cost of motoring, rewarding customers with incentives that are specific to the trips they take and providing for enhanced social sharing and engagement.

    Octo U is available to download on Google Play, Apple app store and Amazon Kindle store.

    For more information, visit:
    http://www.octotelematics.com/en/

    Download links:
    http://www.octou.com/

    App.store:
    http://apple.co/1Q8it6p

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